{"id":105824,"date":"2025-10-30T06:07:56","date_gmt":"2025-10-29T22:07:56","guid":{"rendered":"https:\/\/www.sg-all-in-1.com\/?p=105824"},"modified":"2025-10-30T06:07:56","modified_gmt":"2025-10-29T22:07:56","slug":"local-homegrown-brand-twelve-cupcakes-closes-down","status":"publish","type":"post","link":"https:\/\/www.sg-all-in-1.com\/?p=105824","title":{"rendered":"Local Homegrown Brand Twelve Cupcakes Closes Down"},"content":{"rendered":"<p>Founded by artiste Jaime Teo and former radio DJ Daniel Ong, <a href=\"https:\/\/www.ladyironchef.com\/2017\/01\/twelve-cupcakes-sold\/\">Twelve Cupcakes was sold in 2016<\/a> to India\u2019s Dhunseri Group for 2.5 million.<\/p>\n<p>The local bakery brand Twelve Cupcakes has reportedly halted its operations after being placed into provisional liquidation on October 29, as announced in a notice on its website\u2019s homepage.<\/p>\n<p><span><\/span><\/p>\n\n<p>What began as Jamie Teo\u2019s simple passion for baking quickly blossomed into a thriving business when she and her husband opened the first Twelve Cupcakes outlet at United Square.<\/p>\n\n<p>Their arrival marked the beginning of Singapore\u2019s cupcake craze \u2014 suddenly, cupcakes were everywhere, and Twelve Cupcakes was selling out daily.<\/p>\n\n<p>The brand\u2019s success was impossible to ignore. People adored not only the couple\u2019s picture-perfect partnership but also their irresistibly moist, beautifully frosted cupcakes. They popularised the now-iconic Red Velvet Cream Cheese Cupcake \u2014 complete with its signature heart-shaped topper \u2014 a design so beloved that it continues to inspire countless imitations today.<\/p>\n\n<p>With rapid expansion and growing queues at every store, it didn\u2019t take long for Twelve Cupcakes to sweetly take over Singapore\u2019s dessert scene.<\/p>\n<p>Good bye to one of the most iconic local cupcake brands in Singapore.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/www.ladyironchef.com\/2025\/10\/twelve-cupcakes\/\" target=\"_blank\" class=\"feedzy-rss-link-icon\">Read More<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Founded by artiste Jaime Teo and former radio DJ Daniel Ong, Twelve Cupcakes was sold in 2016 to India\u2019s Dhunseri Group for 2.5 million. The local bakery brand Twelve Cupcakes has reportedly halted its operations after being placed into provisional liquidation on October 29, as announced in a notice on its website\u2019s homepage. What began [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[12],"tags":[10],"class_list":["post-105824","post","type-post","status-publish","format-standard","hentry","category-foodie","tag-ladyironchef"],"_links":{"self":[{"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=\/wp\/v2\/posts\/105824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=105824"}],"version-history":[{"count":0,"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=\/wp\/v2\/posts\/105824\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=105824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=105824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sg-all-in-1.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=105824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}